Mission & Vision

Mission, Vision and Goals:

Mission: BIG exists to help transform greater Greensboro through advocacy, education and service into a more bicycle friendly community. 

Vision: We envision the greater Greensboro area as a place where riding a bicycle is safe and convenient for everyone, where bicycling is the top choice for recreation and everyday trips, and where the benefits of bicycling are experienced and valued by all.

Goals: As stated in the Articles of Incorporation, BIG seeks to accomplish its mission and achieve its vision through  education, advocacy, alliances, events and service, with ultimate goals of safe and convenient cycling for transportation and recreation, improved health and wellness, and an enhanced environment for all.

Guiding Principles

BIG is guided by the following Principles:

  • We believe in the power of people who ride bikes and our ability to effect change through open communication, consistent collaboration, building trust, and engaged public participation.
  • We pursue creative transportation solutions that increase bicycling, walking and the use of public transit to improve the health, vibrancy and quality of life for all.
  • We are committed to improving access to a complete and efficient transportation system for all Greensboro area residents and visitors, with particular attention to those communities and areas that have been historically underserved.
  • We are passionate about increasing the number of people who bicycle safely and confidently.
  • We are committed to engaging all people who ride bikes in our work and we partner with diverse groups to build an inclusive bicycling community.
  • We are committed to helping college and university communities thrive with car-free transportation options.
  • We believe in creating a strong and diverse organizational board, staff, and membership that reflects the wants and needs of Greensboro’s entire bicycling population.
  • We are fiscally, ethically, professionally, and environmentally responsible with our resources and in our work.

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